As far as public relations disasters go, the Tiger Woods debacle over the last seven weeks takes the cake. Marketing courses and MBA programs for decades to come will be using this as an example of exactly how not to go about dealing with a PR crisis.
Amazingly, no-one has sighted Woods since news of the late night car crash on Nov 27 broke. It is a bizarre saga which seems to be heading further into La-La land with every passing day.
This months Golf Digest article takes a look at the past, present, and immediate future for Tiger Woods.
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